Football coach coaching kids - Unlocking Potential

Unlocking Potential Through Coaching: Insights on Leadership Legacy

May 22, 20256 min read

When it comes to unlocking potential in both personal and professional areas, coaching stands out as one of the most effective tools. Mark Bragg, a leadership and performance coach with decades of experience across sports and business worldwide, shares valuable insights on how coaching truly transforms individuals and teams.

With a rich background that includes professional basketball coaching and guiding leaders in over 20 countries, Mark’s approach is both practical and deeply human. At its core, his philosophy rests on three pillars: focusing on the individual, meeting people where they are in real-time, and tracking meaningful, measurable results. Let’s explore how Mark’s approach sheds light on what coaching really means, why it’s so vital today, and how it cultivates strong, resilient teams.

What Is Coaching?

Coaching isn’t just a buzzword or a formal routine. At its essence, coaching is about creating the right environment for growth. Whether you’re working with one person or a whole team, the goal is to support meaningful progress, whether small steps or major leaps.

For Mark, one of the most rewarding parts of coaching is witnessing transformation, not just skill development, but growth in leadership, mindset, and self-awareness. Early in his career, Mark coached a basketball team that eventually took full ownership of their improvement. Watching that journey of empowerment was inspiring, and that same spirit carries through in his leadership coaching today.

Simply put, coaching helps people take flight.

Coaching Lessons That Cross Boundaries

Many associate coaching with sports, and Mark’s background certainly gives him unique insights. But coaching is just as essential, and sometimes even more complex, in business settings.

In sports, performance is clear-cut: you either win or lose. Feedback is immediate, public, and intense. Coaches are constantly under scrutiny, whether from fans, media, or analysts. This high-pressure environment demands resilience, adaptability, and the ability to lead through both triumph and setbacks.

These lessons in toughness and accountability shaped Mark’s approach when he transitioned into business coaching.

Business leadership, by contrast, is less about a scoreboard and more like a marathon. The pace is relentless and ongoing. No off-seasons, no clear breaks. Leaders must juggle competing demands, foster growth, and sustain performance without a clear win/loss tally. The intensity is different but no less demanding.

Understanding this difference helps Mark tailor his coaching to fit the environment while applying universal leadership principles.

Why Coaching Is Essential for Leaders

When leaders think about coaching, they often view it as a task on their to-do list. Something formal, scheduled, and sometimes cumbersome. Mark encourages a fresh perspective.

Rather than a chore, coaching is a foundational leadership skill. It’s a powerful way to build teams, elevate individuals, and create lasting impact.

To assess a leader’s effectiveness, Mark suggests focusing on three things:

  • Execution: Can the leader deliver consistent results?

  • Improvement: Does the team grow, not just collectively but as individuals under that leader’s guidance?

  • Legacy: What lasting influence does the leader leave behind when they move on? Have they empowered others to succeed?

Leadership isn’t just about hitting targets; it’s about growth. And growth happens through intentional, ongoing coaching. 

“A two-minute interaction conversation with someone can be just as powerful in a coaching sense as a one-hour sit-down.” - Mark Bragg


The Mindset Behind Great Coaching

So, what does it take to be a great coach? Mark emphasises that it’s less about having all the answers and more about adopting the right mindset. Here are three essential qualities Mark highlights:

  1. Genuine Care
    At the heart of coaching is authentic care. You must care about the person, not just the task. This means showing up, listening, and making space for growth. Caring means being present and invested.

  2. Willingness to Challenge
    Great coaches push people beyond their comfort zones. Think about mentors who truly made a difference in your life. They likely challenged you to stretch, improve, and believe in your potential. Encouragement is important, but real growth requires challenge.

  3. Clear Communication
    Clarity removes confusion. Effective coaching involves clearly stating where someone stands now, what future success looks like, and the concrete steps needed to get there. It’s about making the path forward visible.

Coaching to Strengths

A key insight Mark shares is the importance of starting with strengths. While addressing weaknesses has its place, real momentum comes from identifying where someone already shines and helping them build on that. This strength-based approach boosts confidence and deepens skills, enabling individuals to become uniquely effective leaders in their own right.

It's also important to note that not everyone is ready or a good fit for coaching, and that’s okay. Some people may not be open to feedback or change yet. Others might simply not connect with the coaching style or the coach. This isn’t failure; it’s a natural part of leadership.

Knowing when to step back or recommend someone else better suited to help is an important leadership skill.

Leaving A Leadership Legacy

Coaching isn’t just about the immediate person in front of you. It’s about the chain reaction they create. A leader who receives great coaching today can go on to influence dozens or even hundreds of others.

This ripple effect is the true power of leadership legacy. While you may never see the full impact, if you coach with intention and heart, you create growth that lasts far beyond your tenure.

If you’re not getting better, they’re not getting better. - Mark Bragg

Unlocking Potential Through Genuine Coaching

Mark’s calm and authentic presence makes him a natural coach. His genuine care for people, combined with a deep sense of honor in helping others improve, has earned him respect in both sports and executive boardrooms globally. He has risen to the top tiers of professional basketball coaching in Australia and regularly consults internationally with senior leaders.

Here are my key takeaways from my conversation with Mark:

  1. Coaching is about helping others improve.
    Every leader must embrace coaching, not as a formal event, but as any opportunity to help someone grow. Seeing coaching as a chance rather than a chore changes how you lead.

  2. Care, challenge, and clarity form the coaching foundation.
    Show up with genuine care, push people to stretch, and communicate clearly. This trio creates powerful coaching moments.

  3. Ask the right questions.
    Mark emphasises the art of asking thoughtful questions like “What would success look like?”, “How do we get there?” or “What are the risks?” to guide people toward their own solutions instead of handing them answers.

Mark’s insights remind us that coaching is both an art and a skill grounded in care, clarity, and curiosity. When leaders embrace this, they unlock potential, build stronger teams, and create a lasting legacy that continues to ripple through their organisations.

For a deeper dive into coaching and leadership, tune in to my conversation with Mark here: Unlocking Potential Through Coaching with Mark Bragg

Brendan believes PEOPLE are a business's greatest asset, but he knows they can also be a business’s greatest liability.  

By the time Brendan finished in the corporate world in 2015, he had one of the best leadership and business apprenticeships he could have ever imagined, working in the international business arena for more than 20 years across 12 different countries.

Whether you're a Business Owner or an 'up and coming' leader, Brendan’s passion is to help you become a good leader, so that you can develop ‘people assets’ and a high performing business.

Brendan Rogers

Brendan believes PEOPLE are a business's greatest asset, but he knows they can also be a business’s greatest liability. By the time Brendan finished in the corporate world in 2015, he had one of the best leadership and business apprenticeships he could have ever imagined, working in the international business arena for more than 20 years across 12 different countries. Whether you're a Business Owner or an 'up and coming' leader, Brendan’s passion is to help you become a good leader, so that you can develop ‘people assets’ and a high performing business.

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