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94. How to Be More Bold and Confident

by | Feb 6, 2023 | 0 comments

Podcast Artwork - EP94
Culture of Leadership
94. How to Be More Bold and Confident



Most people live a life filled with regrets.  Boldness is the solution, and fortunately, boldness can be learned.

Today’s guest is Fred Joyal, CEO of TruBlu Social Smiles, a video testimonial platform. Fred is a bestselling author, international speaker, and entrepreneur. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. His latest book, Superbold: from Under-confident to Charismatic in 90 days, is a Wall Street Journal bestseller. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player, and an even worse golfer.

You’ll hear how Fred knew he had to become bold after missing too many incredible opportunities, including in love and relationships. He’ll give us the PRIDE steps to improving your boldness muscles, how to do ‘drive-by compliments’, and many examples of how managers and bosses can become better leaders using boldness to give feedback (good and bad!) “in the moment.” Amazing things happen when you’re bold, so give it a try! 

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Discussion Points

  • Confidence is a feeling, boldness is an action
  • How Fred taught himself to be bold after too many missed opportunities
  • Starting 1-800-DENTIST
  • Fred’s missed opportunities
  • Being bold shifts focus – from self to others, and lifts others up
  • Leaders should utilize boldness – by responding “in the moment”
  • Boldness is a mindset problem, it’s not genetics
  • Feedback and boldness
  • The PRIDE Steps to Boldness: Preparation, Relaxing, Insight, Dosage, Everyday action
  • Drive-by compliments
  • Firing employees – do it sooner than later, be bold!
  • Tips on approaching celebrities
  • Nothing ‘bad’ happens – unless you label it as such
  • Learn young to stop worrying about what strangers think
  • Fred’s hopes for leaders – lead by example, and uplift your employees 
  • Have an impact on people in your world by being bold – amazing, unplanned things will happen!
  • Boldness leads to confidence, not the other way around
  • 3 Key Takeaways: 
    • Leaders practice being bold
    • Leaders make others feel good
    • Leaders take action with bad employees


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If you have any questions for Brendan around this episode or generally around culture, leadership, or teamwork, feel free to contact him here.

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