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“If leaders don’t understand how the human brain works and how people perceive information, they’ll struggle.”
That’s a quote from today’s guest, Phill Agnew. Phill is Sr. Product Marketer at Buffer, a product marketing ambassador at the PMA, and host of Nudge, the only podcast dedicated to consumer psychology. Phill specializes in consumer behavior, looking specifically at how to apply behavioral science at each stage of the marketing funnel.
Phill shares a wealth of knowledge with us about how consumer (human) behaviors can be influenced, with a focus on how leaders can use this psychology to improve productivity and job satisfaction within their teams.
We’ll talk about basic psychological tenets such as loss aversion, anchoring, autonomy, purpose, mastery and scarcity when “nudging” people to make decisions or improve their performance. Phill quotes multiple evidence-based studies and talks about his favorite leaders (like Steve Jobs) and other notable public figures, authors, and scientists who have used these basic theories to influence others.
Discussion Points
- How applied behavior science is important in marketing
- What Phill finds so fascinating – there’s evidence that it all works
- Applying the science to leadership – Steve Jobs as a case study
- The Google cafeteria– manipulation or nudge?
- Competent and showing a weakness – the ultimate combination
- Can nudges make us do things we don’t want to do? The Milgrim experiment
- How leaders can improve teams – Autonomy, purpose, and mastery
- Timing is critical for nudging underperformers – NBA basketball stats
- Using scarcity – the chips story
- How loss feels worse to people than the equivalent gain
- Loss aversion
- Leaders much educate themselves on the power of their influence: books by Cialdini, Pink, and Phill’s free marketing course
- Phill’s greatest influences
- My key takeaways:
- Leaders understand their influence
- Leaders are likable
- Leaders motivate people
- Let me know your thoughts about this interview on my socials
Resources:
How to Take Over The World Podcast – Steve Jobs
Influence – Dr. Robert Cialdini
The Culture of Leadership YouTube Channel
The Culture of Leadership LinkedIn
The Culture of Leadership Podcast Archives
The Culture of Leadership Facebook
The Culture of Leadership Instagram
If you have any questions for Brendan around this episode or generally around culture, leadership, or teamwork, feel free to contact him here.
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