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61. The Art of Persuasion (Persuasion Mechanic)

by | Oct 18, 2021 | 0 comments

Culture of Leadership
Culture of Leadership
61. The Art of Persuasion (Persuasion Mechanic)



In today’s episode, I have an incredibly informative and interesting conversation with Dr. Dan French – a rhetoric specialist. He’s a bit of a chameleon in his career in that he has two Emmy nominations for late-night comedy writing and a Ph.D. in Rhetoric. He has become an expert in linguistics and using words to influence and persuade – ethically. He believes that a better understanding of rhetoric would make a great deal of difference in the craziness we are seeing in the world right now. 

Dan is passionate about sharing his knowledge about rhetoric and does so in his book ‘The 21 Coliseums of Persuasion’ as well as in today’s episode. I have enjoyed learning about the way he thinks and the level of consideration he puts into his words – it’s been eye-opening for me and I hope you’ll enjoy it as much as I did.

Discussion Points

  • Dr. French’s Bio
  • What is rhetoric?
  • How Dan uses Rhetoric in everyday life
  • What is Dr. French looking to achieve with his work?
  • Rhetoric and persuasion in business and relationships
  • The difference between rhetoric and influence
  • How Dan uses rhetoric to teach leaders in business to influence
  • The 21 Coliseums of Persuasion – where to start?
  • Arguments 
  • Common persuasion flaws and false equivalency 


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The 21 Coliseums of Persuasion Book (Amazon)

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If you have any questions for Brendan around this episode or generally around culture, leadership, or teamwork, feel free to contact him here.

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