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46. The Culture of Thought Leadership

by | Mar 22, 2021 | 2 comments

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Culture of Leadership
46. The Culture of Thought Leadership



What is thought leadership? What is it that thought leaders are doing, and who decides who is and isn’t a thought leader, anyway? According to today’s guest, a lot of people are doing it wrong by calling themselves thought leaders – instead, it should be a title that others bestow on you. It’s up to your audience to decide whether or not you’re actually leading. 

Peter Winick is the Founder and CEO of Thought Leadership Leverage. He has helped individuals and organizations build and grow revenue through designing and growing their thought leadership platforms for two decades. He has also guided and advised for the increasing business-to-business sales of Thought Leadership products.

Listen to today’s episode to hear Peter talk about how he got into the thought leadership space in the first place and what the term means to him. He discusses both what’s leading the thought leadership field now as well as what’s coming in the future. If you’re interested in how to become a thought leader and what you might do to get started in the thought leadership space, this episode is for you. 

Discussion Points:

  • The term “thought leadership” and what it means
  • Where thought leadership comes from 
  • Whether people should call themselves thought leaders
  • What got Peter into the space he’s in now
  • What’s leading the field in thought leadership and what’s coming in the future
  • How you become a thought leader
  • Whether thought leadership needs to be around an individual
  • Frameworks in the thought leadership space
  • Where a thought leader needs to be in their career and life
  • The biggest challenges for the thought leader space
  • Social media platforms in the thought leadership space
  • Advice for people at the beginning of a thought leadership journey
  • What the next year or two looks like for Peter


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Peter Winick

Email Peter at

Thought Leadership Leverage

Leveraging Thought Leadership Podcast


If you have any questions for Brendan around this episode or generally around culture, leadership or teamwork, feel free to contact him here.

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  1. Monte Pedersen

    An absolute winner of a podcast. Listened today to Brendan and Peter Winick as they discussed “thought leadership”, what it is, who is one and how what does it do for you. I found it to be a fascinating listen that every B2B selling business needs to hear. Without question one of the top 5 Culture of Things Episodes to date. Great job Brendan landing Peter Winick!

    • Brendan Rogers

      Thank you Monte. So glad you enjoyed the episode. Peter knows his stuff!


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