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29. Why You Should Have A Smarketing Team

by | Oct 19, 2020 | 2 comments

Culture of Leadership podcast artwork
Culture of Leadership
29. Why You Should Have A Smarketing Team


Peter Strohkorb is the Owner and Director of Peter Strohkorb Advisory.

After 20+ years in the corporate sector working for companies like Sony, 3M, Canon, Computer Sciences Corporation and Dell, Peter wanted a change. He had experienced a number of mistakes that small, medium and large businesses make when trying to accelerate their sales results. So, he set himself the task to develop and offer solutions to remedy these mistakes.

Hence, he founded his advisory service specialising in sales acceleration and Smarketing™  for the tech, IT and Services sectors in Australia, USA, Asia Pacific and Europe.

Peter has developed a structured Sales & Marketing productivity framework to help your sales and marketing resources work together more effectively. This approach drives sales revenue growth, enhances your customer experience and lifts employee engagement. 

Peter is the author of two books: The One Team Method – How to Boost Big Business & Smarketing™   – Sell Smarter, Not Harder. He is a Non-Executive Director sitting on several company advisory boards and is a graduate from the Macquarie Graduate School of Management and Australian Institute of Company Directors.

The focus of our conversation is Smarketing™  – how sales and marketing must collaborate and work as a team to achieve success.


Do You Have A Smarketing Team?


If you have any questions for Brendan around this episode or generally around culture, leadership or teamwork, feel free to contact him here.

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  1. Peter Strohkorb

    Thank you Brendan for having me on your show. You managed to get the best out of me so far on the subject of Smarketing.
    By the way, the 2nd Edition of my latest book with the same title is now available on Amazon.
    It is called: “Smarketing – Sell smarter, not harder.”

    • Brendan Rogers

      Thank you Peter. It was a pleasure hosting you and extracting your knowledge for our community.


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